Why do self-help books exist? I’ll tell you why.

Write down your worst habit.

Now go stop doing that.

This is no brainer advice – solid gold. But you won’t do it.

Now imagine I could play you a movie of what your life would be like if you stopped that bad habit.

Say I played you an episode of that movie for you every morning for three months.

How much more likely are you to change?

People are not computers.

We respond to stories, not commands, no matter how logical they are.

Better is a story you have to sell, no matter how obvious it is to you.