I recently spoke to a friend about whether she should continue her YouTube channel, which would be in addition to her 9-5 job. She said he wanted to keep it going, but it needed to be easy enough to make it enjoyable.
This resonated with me as I face a similar challenge with respect to blogging. Thus, I thought it would be worthwhile to try and write a post that meditates on how we can achieve a balance between ease and quality in our creative hobbies.
In the course of writing this, I’ve arrived at a strategy I call the 3-Speed Creativity framework, which I believe can be useful for ensuring our creative endeavors are both manageable and satisfying.
Two Approaches to Creating – The Perfectionist vs. Ad Libitum Approaches
When thinking about this problem, I found it useful to begin with the two distinct approaches that bookend the spectrum. On one hand, we have the perfectionist, who demands nothing less than flawlessness. On the other side, we have the ad libitum, who spits out their ideas with reckless abandon, like popcorn from a popper.
If we examine both extremes – their virtues and their pitfalls – we can gain a clearer understanding of what we want to keep and what we want to avoid as we navigate towards a more productive middle ground.
Perfectionists – The Long Slog
“The greater the artist, the greater the doubt; perfect confidence is granted to the less talented as a consolation prize.”
Robert Hughes
There are good psychological reasons for this perfectionist mentality. First, it ensures we don’t waste people’s time with half-baked ideas or lackluster experiences. Second, it minimizes the risk of later regret for publishing something that’s not up to snuff. Other benefits include higher quality output, greater attention to detail, a sense of professionalism, and the space required to achieve new levels of skill.
But the perfectionist approach also has some serious drawbacks. Most importantly, it often turns our hobbies into obstacles, robbing us of the joy of creation. As I mentioned in a previous post, The Sisyphus Matrix, climbing mountains is hard, but climbing mountains that feel like they lead nowhere is where we are likely to give up and abandon worthwhile goals.
Finally, our lofty standards often mean we don’t get the satisfaction of producing anything – inevitably most of our ideas remain locked in our heads, doing little good or harm.
Ad Libitum – The Quick Hit
At the other end of the spectrum, we have the approach of sharing our random thoughts and ideas as they occur to us (ad libitum). The pros of this are that we get near-instant satisfaction, rapid idea generation, flexibility, and spontaneity. Perhaps more importantly, in the age of social media, we get the chance to engage with others, build creative momentum, and in doing so, build a following.
Just as with the perfectionist approach, there are drawbacks to this mode of creation. We tend to value it less because it is, in a sense, the junk food of the creative impulse – a quick fix that doesn’t truly satisfy. We may even come to regret what we’ve made because it was produced thoughtlessly or simply because we see it as thoughtless by virtue of having been its casual author. Above all, the ad libitum approach can be unattractive long-term because it fails to push us to the limits of our abilities, to stretch who we are and what we can convey.
Having it All – A Strategy for Achieving Balance
As usual, the issue is that we want to have it all: the satisfaction of creating, the feedback from engaging with others, and the rewards that come from pushing ourselves to new limits of skill and expression, all without any amount of effort that resembles actual work.
The realist in me first jumps to the notion that we can’t, in fact, have it all, but after further consideration, I think we can, or at least we can have most of it.
The challenge is to design a coherent system that places each type of content within its own container and also links them together in a way that feels satisfying. This will entail finding ways to facilitate the difficult creative acts that we assign meaning to while also enjoying the rewards that come from easier mediums and methods of creating.
That is to say, we have to create a strategy for creating that recognizes both our need for quality and difficulty and the dopamine that comes from completing something and sharing it with the world on a regular cadence.
The 3-Speed Creativity Framework – A Productive Approach
The strategy that I propose is that organizing our work in terms of quality and communicating those categories to our audience is the most effective path to achieving a balance between our competing creative priorities.
To do this, first, I suggest categorizing output into three distinct types based on the effort, time, and polish we’re willing to invest. I’ll call these ‘Rapid Fire’, ‘Cruising Speed’, and ‘Deep Work’.
Below, I outline these three buckets and also include some thoughts on how you can signal to your audience that each represents a specific level of output:
- Rapid-Fire: This type of content is all about getting your ideas out there quickly, with minimal effort and focuses on sharing thoughts and ideas without getting bogged down in the details or niceties of our own perfectionist tendencies. Spelling mistakes be damned! Design flaws be welcomed. More seriously though, to manage your audience’s expectations, consider using disclaimers or platforms that inherently signal a more informal approach.
- Cruising Speed: This tier is for content that requires a moderate level of thought and effort but not so much that it overwhelms you. Think short essays, podcast episodes, newsletters, or themed social media posts. To convey this standard to your audience, you might adopt specific formats or templates that hint at a more structured approach while keeping things relatively light and breezy.
- Deep Work: This should be reserved for projects that demand the highest level of effort, polish, and creativity. This category could encompass long-form articles, comprehensive YouTube videos, or in-depth guides. To signal that you’ve put your blood, sweat, and tears into these projects, promote them with some extra oomph and emphasize the time and resources you’ve invested.
Again, the strategy is designed to provide a framework that both helps manage creative anxiety and allows room for persona growth by categorizing projects into three distinct workspaces, with Rapid-Fire allievating the self-imposed pressure for perfection and Deep Work projects allowing room pushing the boundries of our existing skillsets.
Communicating Quality – The Hard Work of Reaching Out
Creating anything is, almost without exception, the act of reaching beyond ourselves and into the world, which is inexorably in itself a form of communication. As such, it’s easy to feel like the work we do when we make something should be sufficient – that we shouldn’t have to explain anything further beyond making what we want. I am guilty of this, full stop.
The problem with this mode of thinking is that it lays the path to a psychological sink-hole of creative anxiety. If the work must stand alone, and the work must speak for itself, then the work must be perfect, and since no work is ever perfect, we end up releasing no work.
This is why transparency and communication of your intentions with your audience are so important for implementing the 3-Speed Creativity Strategy. It gives permission both to your audience and to yourself to navigate the varying levels of quality in your creative output. This way, you can optimize and, dare I say it, even come to enjoy your creative work by reaping the rewards of both perfectionism and the ad-libitum approaches while minimizing their respective downsides.
Find media to platform fit – The Medium is The Message
While I strongly believe it’s worthwhile to ‘do the work’ to be more comfortable communicating your creative intentions with your audience, one final tactic that can help implement the 3-Speed Creativity Strategy is by simply matching your creative output and your intentions for it to the platform it’s shared on.
In keeping with Marshall McLuhan’s famous concept, “The Medium is the Message,” each social media platform carries its own culture and audience expectations. For example, Rapid-Fire content might vibe on Twitter, TikTok, or Instagram stories, while Cruising Speed content could be the sweet spot for YouTube, podcasts, or a newsletter. For Deep Work, consider platforms that encourage in-depth exploration like Medium or YouTube.
By syncing your content to the most aligned platform, you won’t just optimize for audience engagement, you’ll also make it easier for your fans to recognize and appreciate the different levels of effort behind your work.
Easy, Light, and Fun
The ambition of this post and the 3-Speed Creativity Strategy is that by achieving clearer distinctions both externally and within ourselves across our work, we can build a sustainable and rewarding creative practice that provides space for personal growth, audience engagement, and ongoing inspiration.
If you’re already using something like this that’s worked for you. Leave a commment below and let me know what it is.
