Before Casey Neistat became a YouTube star, making movies with the likes of Jamie Fox, he was by his own admission, a filmmaker without an audience.
Before I started vlogging I had a YouTube channel for five years and in those five years I had a whole bunch of huge viral hit movies that got like 15, 16 million views but my subscriber growth was anemic..One Trick to 2.5 Million Subscribers @ 1:34 https://youtu.be/-lDQc1mGAvY
Then, he started vlogging, everyday.
This was the moment when Neistat turned pro at YouTube:
I’ve decided that starting today, my 34th birthday, I’m going to make a movie, every single day.MY FIRST VLOG @ 1:13
And this is the moment Neistat quit, or at least admitted he was thinking about taking a different approach:
I realized that I want to make YouTube videos when I want to make YouTube videos. I don’t want to make YouTube videos when I feel like I have to.LET ME EXPLAIN @ 3:56
This shift in attitude the difference between the motivation based amateur and disciplined professional.
Amateurs show up when they feel like it and professionals show up no matter what they feel.
Neistat’s career illustrates that success requires greatness and professionalism.
Neistat would still be a great at film-making even if he never vlogged. But he only found success after he decided to become a professional YouTuber, to make something, everyday.
The lesson is that even when it comes to entertainment, people choose professionals.
When it comes to success, authenticity is overrated.
I did a version of this post as a short video essay on YouTube. Check it out below.